The Conference Planning Playbook: 10 Proven Strategies for a Memorable Event

Admin | Jan-02-2023

Are you in charge of planning your company's next conference and looking for ways to make it stand out and be memorable? Look no further! Here are a few ideas to help you plan a conference that will leave a lasting impression on your attendees:

 

Choose a unique venue: Rather than sticking with the typical conference center or hotel ballroom, consider choosing a venue that is a little more out-of-the-box. This could be anything from a museum or art gallery to a winery or even an outdoor venue. A unique setting will add some extra interest and excitement to your conference.

 

Offer interactive sessions: Rather than just sitting and listening to presentations all day, mix things up by offering interactive sessions. These could be panel discussions, workshops, or even team-building activities. Giving attendees the opportunity to participate and engage in the conference will make it more memorable and enjoyable.

 

Incorporate networking opportunities: Conferences are a great opportunity for attendees to network and make new connections, so be sure to include plenty of opportunities for attendees to interact with each other. This could be through structured networking events or simply by providing plenty of breaks and mingling areas.

 

Make it fun: Conferences don't have to be all work and no play – adding some fun elements can go a long way in making your conference memorable. Consider hiring entertainment, organizing a team-building activity, or even just setting up a game room.

 

Follow up after the conference: After the conference is over, be sure to follow up with attendees to thank them for coming and to gather feedback. This will show that you value their attendance and will help you make any necessary improvements for future conferences.

 

Create a conference app: A conference app is a great way to keep attendees engaged and informed throughout the event. Use the app to provide a schedule, speaker bios, maps, and any other important information. You can also use the app to facilitate networking by allowing attendees to connect with each other and share contact information.

 

Offer a selection of food and drinks: Nobody wants to survive a conference on vending machine snacks and lukewarm coffee. Treat your attendees to a selection of tasty and nourishing food and drinks to keep them fueled and satisfied throughout the event.

 

Make sure the logistics run smoothly: While it might not be the most exciting part of conference planning, ensuring that the logistics run smoothly is crucial for a successful event. This includes things like providing clear directions to the venue, having enough seating and power outlets for everyone, and making sure the audio and visual equipment is working properly.

 

Get creative with your marketing: Use your conference marketing as an opportunity to get attendees excited about the event and to stand out from the competition. This could be through social media campaigns, creative email marketing, or even just coming up with a unique conference hashtag.

 

Provide a high-quality conference bag: Conference bags are a staple of any conference, and attendees will appreciate a bag that is well-made and useful. Consider including promotional items, snacks, and other useful items in the bag to make it more valuable and memorable for attendees.

 

 

With a little creativity and planning, you can create a conference that is not only informative and productive, but also memorable and enjoyable for all of your attendees. Happy planning!